Lafayette can help enhance your brand, increase customer awareness and improve customer loyalty by offering custom printing on a range of products. Display your logo, tell customers about a promotion or upsell new products using our custom printing service.
Custom printing is available across a range of products to maximise exposure and create uniformity across multiple touch points. Product categories include thermal paper rolls, disposable plastic cups, paper napkins, cutlery pouches and more.
Our specialist team can assist you throughout the process from design creation through to prototype development and product rollout.
Why custom print?
- Improve brand awareness: this refers to peoples’ ability to recall and recognise your brand. The goal is to be front-of-mind when consumers are making a purchasing decision, and custom printing will go a long way to achieving the desired outcome.
- Communicate with customers that are already engaged: customers who have purchased your product are already engaged, so they are likely to be much more responsive to communication made through your packaging. Don’t waste the opportunity!
- Minimal extra cost: the true cost of custom printing is the premium (or %) added to the cost of an unprinted product, not the total cost of the product. This cost is minimal relative to the likely benefits you will enjoy (stated below). Turn an expense into a future income stream with our custom printing service!
What messages can you communicate?
Most businesses print their logo on food packaging or other consumables seen or handled by customers. However, custom printing is not limited to a brand logo. There are a variety of messages that can be communicated to customers, depending on the nature of the product. These can include:
- other brands or products: list other brands or related products marketed by your business, and increase the basket size or order value of future purchases with the company.
- company’s vision or mission: ensure that your customers are aware of your stance on important issues such as your commitment to sustainable product packaging, ethical sourcing of food ingredients etc, as customers’ decisions are increasingly driven by intangible considerations.
- loyalty programs: this is an effective way to improve patronage and customer loyalty, so invite customers to join your program and enjoy the benefits.
- discount offers/competitions: demonstrate your appreciation to loyal customers by rewarding them with exclusive discounts or free entry to competitions.
Why Lafayette?
Lafayette offers numerous benefits for businesses that engage us to supply custom-printed products:
- Design team: our design professionals can help you create artwork from scratch, or collaborate with your graphics and marketing departments to create a product that enhances your brand and the contents.
- Quality output: out expert team applies strong attention to detail and expertise to ensure that your message is communicated effectively across various mediums.
- Fast lead-times: custom printed products can be moved from design phase to completion within 12 weeks of artwork approval. We can coordinate custom prints across multiple product categories to ensure that they arrive in time for a special promotion or event.
- Low MOQs: we can do print runs on orders as low as 30 cartons. This means less money tied up in inventory and more cash flow for your business
- Inventory management: Lafayette will track usage in real time and any forecast variances – seasonal fluctuations, new store openings, structural changes etc – to ensure that stock levels are maintained, and you never run out
We offer custom printing services on a range of products including: thermal paper rolls, disposable plastic cups, paper napkins, and cutlery sleeves.
Our brands
Lafayette is the exclusive global distributor of a suite of brands that have become synonymous with quality and performance. Delivering a range of premium washroom supplies and hospitality consumables, our brands are the preferred choice of corporates and consumers alike.